THINKING: To create an identity that captures the brand. The heart represents the love of teeshirts and the community, but also represents an actual teeshirt with the shapes at the sides creating arms, as if it were being worn. The logo works in single colour and the logotype and slogan can be used on their own in smaller situations. The heart above the ‘i’ brings it back together. The slogan is positioned under the word shirt as if to underline the word.
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“The Heart” = brand of threadless (www.threadless.com)…sorry if i’m wrong
yeah, but we could steal their heart
I also think a heart itself is too generic, but I love the font.
i think the shape is quite unique. thanks for the feedback. I agree the font is lovely. !
i *heart* the font too!
This is brilliant, clean, cute, has longevity - it’s a winner!
simple and direct / not overcomplicated.
a good answer to the brief.
Simple and clean, great response to the brief.
My favourite by far.