hello all! this is my 3rd entry, and it is as “personal” as it gets! 
DNA, is another form of individuality after the thumb print, synonymous with the tagline “YOUR own label”(or “our own design”). i chose the color cyan, magenta, yellow and black as the business nature of spread shirt is printing. it looks harmonious too, as the customers. look closely at the dna and you will see the double S(with one inverted) and it matches the one on the typeface(extensive tweak on gill sans). the tagline is arial rounded. included are larger, and single-color version. feast yer eyezzz! 
Last 5 entries by xumb
- palette shirt - September 20th, 2007
- STAMP IT! - September 8th, 2007
- :) smiley shirt! - August 31st, 2007
- xumb's spread shirt logo - August 29th, 2007
I just created something similar, based on the idea of the Dna. But i think you logo has to be edited. The shirt is quite useless on the logo, it only makes the whole thing bigger. Get a look on the other designs: the typography is much better than this. Work on the semplicity. Now that you posted this design i think i will post mine just cause i work a lot on it, but i know it cannot win.
yea, that’s the whole point, i WANT it to look bigger! oh really? that’s cool! is it the “DNA-String”? i think yours need to be edited too. it looks too “flexed” with the curves and perspectives, so it’s abit hard to see when scaled down-size. and your typography is abit too simple. but that’s only my opinion, at the end of the day, it’s the client’s say that matters!