Fast, reliable, funny & personal

I tried to convey all the most important concepts about Spread Shirt here, yet making a simple and effective logo.

A good overall image and the straight font used for “SpreadShirt” suggest the good quality and reliability of the service, while the font used for “your own label”, hand-drawn-like and quite childish shows the funny side and, most of all, the possibility for everyone to make his label. The image on the side is dynamic to indicate the other priority: speed. The shirt with a arrow-head coming out from it, despite enfasizing the speed and “spread” thing, makes for a orignal and distinguishable look. the spot ond the right-bottom conveys the idea of label. A lot of concepts involved, but all suited in a simple image.

That’s all, sorry for my english!