Bright and fun, with a clear message of what it’s all about. Tried to keep the T shape a bit subtle, and make it interact with the words. The idea being that spread shirt is ‘wearing’ the T, while it points to the “your own label” tagline. Having a dotted T shirt is to get the idea of making your own across = make it/cut it out (print) and it’s yours! Also a reference to sewn seams/labels etc.
Also comes with optional, customizable heads 
I think it is a lot better without the head
haha yeh head was for bit of a laugh!