I felt for my first concept I would go with a simple idea. I wanted to avoid the obvious ( t-shirts caps, general apparel, label’s ) for now and concentrate on something simple and tidy. I used colours that would allow the logo to seamlessly integrate with the current image and proportions that would be usable with many different mediums. I wanted to boost the image� of the personal expression Spreadshirt allows, so finished the logo with the highlighting of “YOUR” with a subtle� line to suggest the “customer” had, themselves, underlined the word by hand.
This is a very clean logo. The colors make “spread” and “shirt” stand out separately, which is nice. The underline emphasizes “your”, which I also like.
I’m not as crazy about the b&w version, as it misses the stand out of spread and shirt. Though the w&b version looks like a label, particularly if it had some stitching.
Any way to make this vertical? Stacking spread and shirt? Just a thought…