In reading all the information about this contest, it seems that you guys were pretty happy with the logo you had, you just didn’t feel it quite matched where you wanted to go from here. So rather than reinvent the wheel - and reset all the time you have already invested in it - I figured the easiest solution was to make a minor update to the existing logo to make it work with the new tagline.
Certainly not that dramatic of a change. But sometimes the best changes are small ones.I have also included what the new logo would look like on the existing website.
You make a good point about keeping things simple and similar to before – but I don’t think the label style you’ve used here is a positive change. In fact, it kinda reminds me of the last sheet of loo paper hanging off the roll.