Invitation at The Entries for OLP1.6

Your own label.
Your stuff that counts, Spreadshirt is helping you to realize your ideas but in the end its all about your design. It is your personal thing.
Let the people out there see your logo as a invitation. A invitation to be their own label.

Explanation of shape, colour, usage and additional images in the full post.

SHAPE:
Consisting of positive and negative space, it shows the viewer that the shirt is somehow empty, waiting to be filled by the customer.
It is literally a invitation to the viewer to realize his ideas - Spreadshirt is giving the frame (in the logo as well as the business), possibility and support, the rest is up to you.
The logo is simple and reduced. This appears generous and serious, which is confirmed by the confident square-element. A little tweak to modernity is the asterisk: On the one hand it is telling the viewer “but wait, there IS a little more about it, check it out!” on the other hand it is leading to your new tag line - as a kind of footnote - that fits nicely into the invitation-idea.

COLOR:
The logo color should not be exciting, the content ( background) should be exciting: The users idea and design is what gives content, color and spice, see below (the flower-pattern is for position only)

USAGE:
Print material could reach a great effect if the logo was blanked out.
A hang tag attached to the shirt could have several pages, the second page is showing a recent design (maybe a monthly contest among users) or any pattern. This shines through the cut logo.
A business card or flyer as a single sided element works by itself: While the viewer is holding the card he sees the environment through the blanked out logo and is already encouraged to think about new designs. He is now his very own label, he can do every design he wants, just look through the shirt and see what ideas will appear.
Online material could use randomly changing images of current user designs or any similar pattern.

Last 5 entries by Pascalphilly

Invitation_w7_newShirt - October 14th, 2007
Invitation_w7 - October 14th, 2007
SoEasy-Trinity_reducedPerspective - October 14th, 2007
SoEasy-Trinity_flat - October 14th, 2007
SoEasy_w7_reducedPerspective - October 14th, 2007

9 Responses to “Invitation”

1 by ami | Aug 28th, 2007 at 10:21 am

I like the idea of blanking the logo out and the asterisk - altough i think it looks a little too “attached” to the frame

2 by adam | Aug 28th, 2007 at 10:55 am

Very nice. I like the word separation with the bigger shirt. 7/10 from me.

3 by mb | Aug 28th, 2007 at 11:58 am

I also like the idea of beeing transparent and very individual by blanking the logo out. But on the other hand the asterisk is not unique enough to represent a worldwide creative company.

Furthermore i see space for improvement in regard of typing the claim - big spacing between letters effects that its hard to use/read in an online enviroment and the weight of the font makes it also not pretty easy to plott/produce on a shirt.

4 by elwood | Aug 28th, 2007 at 1:30 pm

I too, really like the usage of the negative space, definitely do something else with that concept. The logo itself not so much. Just a random shirt in my opinion seems too simple, in a not so great way.
The placement of the asterix isn’t strinking me as right either yet.

5 by Pascalphilly | Aug 28th, 2007 at 2:16 pm

Thanks for your comments guys!
Some feedback to your opinions: It is not only the asterisk, or the “normal looking shirt” that tells you if its a global player. I did not see something like that in this composition so far and furthermore a logo does not need to be complicated to be accepted as a great brand. Deutsche Bank and Mercedes for example using so easy shapes and do not look exciting on first glance, yet they stand for quality and global business. All in all it is my concept that the logo shall be rather simple to suggest that the content is the exciting and spicy element! Give it another thought, maybe.
In the meantime I gonna try and see if I can take it to another level, thanks!

6 by elwood | Aug 28th, 2007 at 2:33 pm

Of course simple can be good, and yes, thee isn’t somethin like this in this(!) competition yet - but if it will be anything like the first one, it will be flooded with similar shirt-logos in a matter of days.
The concept is too good to let it perish within those then.

It’s not shirts per se i think aren’t suiting, there are nice concepts to use the shape/outline, but the reduced curvated shape like this i’ve seen way to often in the last contest

1 by ami | Aug 28th, 2007 at 10:21 am

I like the idea of blanking the logo out and the asterisk - altough i think it looks a little too “attached” to the frame
2 by adam | Aug 28th, 2007 at 10:55 am

Very nice. I like the word separation with the bigger shirt. 7/10 from me.
3 by mb | Aug 28th, 2007 at 11:58 am

I also like the idea of beeing transparent and very individual by blanking the logo out. But on the other hand the asterisk is not unique enough to represent a worldwide creative company.

Furthermore i see space for improvement in regard of typing the claim - big spacing between letters effects that its hard to use/read in an online enviroment and the weight of the font makes it also not pretty easy to plott/produce on a shirt.
4 by elwood | Aug 28th, 2007 at 1:30 pm

I too, really like the usage of the negative space, definitely do something else with that concept. The logo itself not so much. Just a random shirt in my opinion seems too simple, in a not so great way.
The placement of the asterix isn’t strinking me as right either yet.
5 by Pascalphilly | Aug 28th, 2007 at 2:16 pm

Thanks for your comments guys!
Some feedback to your opinions: It is not only the asterisk, or the “normal looking shirt” that tells you if its a global player. I did not see something like that in this composition so far and furthermore a logo does not need to be complicated to be accepted as a great brand. Deutsche Bank and Mercedes for example using so easy shapes and do not look exciting on first glance, yet they stand for quality and global business. All in all it is my concept that the logo shall be rather simple to suggest that the content is the exciting and spicy element! Give it another thought, maybe.
In the meantime I gonna try and see if I can take it to another level, thanks!
6 by elwood | Aug 28th, 2007 at 2:33 pm

Of course simple can be good, and yes, thee isn’t somethin like this in this(!) competition yet - but if it will be anything like the first one, it will be flooded with similar shirt-logos in a matter of days.
The concept is too good to let it perish within those then.

It’s not shirts per se i think aren’t suiting, there are nice concepts to use the shape/outline, but the reduced curvated shape like this i’ve seen way to often in the last contest